Top 5 Subscription Games on iOS in the US - Q1 2023

The first quarter of 2023 saw notable performances from the top 5 subscription games on iOS in the United States. Here is an overview of their weekly downloads and active user trends.

THTH: Love Is a Game NETFLIX experienced fluctuating weekly downloads, starting with a high of 43K at the end of December and reaching a low of approximately 10K in mid-February. However, by the end of March, downloads stabilized around 16K. The app's active users also showed a gradual decline from 132K at the end of December to 98K in mid-February, before rebounding to 122K by the end of March.

Scriptic Netflix Edition had a stable performance with weekly downloads starting at 34K and dropping to around 8.8K in mid-February. Downloads then increased, peaking at nearly 18K in mid-March. Active users followed a similar trend, starting at 35K and dropping to 21K in late January before climbing back to 29K by the end of March.

SpongeBob: Get Cooking showed consistent weekly downloads, ranging from 13K at the beginning of January to 11K at the end of March. The app's active users saw a steady increase from 56K at the end of December to 90K by the end of March, demonstrating growing user engagement.

TMNT: Shredder's Revenge, released in January, started strong with 32K downloads in its first week but saw a decline to around 4.5K by late February. Downloads slightly improved to 5.8K by the end of March. Active users followed a similar pattern, starting at 31K and decreasing to 15K in early February before rising to 19K by the end of March.

Nailed It! Baking Bash had a steady download rate, beginning at 10K and slightly decreasing to around 8.5K by the end of March. Active users increased consistently from 29K at the end of December to 39K by the end of March, indicating a loyal user base.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.